Robert McGuire
Freelance writer and editor of promotional copy for businesses and nonprofits
Personality profiles
The personality profile is a common form that works well in almost any context. Whether the goal is promoting a product or illustrating why an issue is important, telling the story of someone doing interesting things is a powerful way of getting the message across.
For magazines and newspapers

"Ripple effects," a package of profiles for Connecticut Magazine on the ways six people from different walks of life were impacted by 9-11.
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Author, Christina Schwarz.
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Author, Beverly Donofrio
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Jazz musician, Paquito D'Rivera
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An outspoken computer science professor challenging his university.
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For promotional materials

A community leader profiled in a a nonprofit organization's annual report.
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A philanthropist profiled for an annual report.
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An inspiring teacher profiled for a n advocacy organization's newsletter.
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A classroom volunteer profiled for a newsletter.
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